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WellaWhite image AMERICA'S #1 RATED FLUORIDE-FREE TOOTHPASTE
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WellaWhite image 4.7
1000+ Verified Reviews

WellaWhite Restores Enamel for a Healthier & Whiter Smile

Fluoride-free Toothpaste that Removes Plaque, Whitens & Protects Sensitive Teeth

  • WellaWhite image Natural formula remineralizes enamel
  • WellaWhite image Soothes & protects sensitive teeth
  • WellaWhite image Deep cleans & removes plaque
  • WellaWhite image Whitening designed for sensitive teeth
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+8K Happy Customers
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WellaWhite image V34 WHITENING TECHNOLOGY
WellaWhite image NON-TOXIC INGREDIENTS 
WellaWhite image FAST WORLDWIDE SHIPPING
WellaWhite image LONG-LASTING RESULTS

Whitening, Strengthening, and Freshening – All in One

Enamel Protection without Harsh Chemicals

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Advanced Formula

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100% Fluoride-Free

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Plaque & Tartar Removal

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Instant Sensitivity Relief

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Gentle Gum Care

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Prevents Mouth Dryness

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Quick Whitening Results

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Safe for Adults & Kids

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Advanced Formula

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100% Fluoride-Free

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Plaque & Tartar Removal

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Instant Sensitivity Relief

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Gentle Gum Care

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Prevents Mouth Dryness

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Quick Whitening Results

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Safe for Adults & Kids

Ditch Fluoride to Protect Your Smile Safely

Tough on Plaque, But Gentle on Sensitive Teeth

Natural Enamel Remineralization

Hydroxyapatite is the same mineral found in your tooth enamel. Unlike fluoride which only stops decay, hydroxyapatite repairs tiny cracks and rebuilds your teeth’s natural mineral layer.

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Strengthens & Protects Sensitive Teeth

When worn enamel exposes tooth nerves, it can hurt to eat hot or cold foods. Hydroxyapatite forms a protective barrier over these sensitive areas, helping block pain from temperature and acidic foods.

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In-Depth Oral Hygiene

WellaWhite effectively removes plaque and bacteria while helping you maintain a healthy mouth.

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    Plaque & Bacteria Removal:

    The formula binds to plaque and bacteria, breaking them down so they can be easily rinsed away. This reduces cavities and bad breath.

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    Gentle on Gums:

    There’s no excessive foaming or gum irritation. WellaWhite is safe for sensitive mouths.

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    Moisture-Retaining Formula:

    Sorbitol prevents dry mouth by maintaining saliva flow. Hence, you’ll feel fresh and comfortable after every brush.

Complete Oral Care Solution

Doctor-Approved Toothpaste Designed for Natural Protection

WellaWhite is your all-in-one solution for a healthier, brighter smile. It’s fluoride-free, science-backed, and designed to strengthen enamel while keeping your mouth fresh and clean.

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Fast-Dissolving Formula

Unlike traditional toothpaste that simply coats the teeth, our fast-dissolving formula allows key ingredients to penetrate the enamel surface effectively. This improves remineralization and gives better protection against cavities.

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Non-Abrasive Cleaning

Many whitening toothpastes rely on harsh abrasives that wear down enamel over time. WellaWhite uses a low-abrasion polishing system that lifts stains and removes plaque without scratching or thinning enamel.

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Balanced pH

Acidic foods and drinks weaken enamel, exposing our teeth to decay. This toothpaste has a pH-balanced base that helps neutralize acids in the mouth. This reduces the risk of enamel erosion and promotes long-term oral health.

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Natural Whitening

Peroxide and artificial bleaching whiten your teeth at the cost of enamel. WellaWhite relies on hydroxyapatite to fill in surface imperfections, smoothing and brightening teeth for a naturally radiant look over time.

Advanced Oral Care in 3 Simple Steps

Enjoy A White Smile & Fresh Breath

Improve your oral hygiene with these 3 simple steps!

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1
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Apply Toothpaste

Open and squeeze the tube to apply a pea-sized amount of toothpaste onto your toothbrush.

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2
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Brush Your Teeth

Brush your teeth thoroughly for 2 minutes in circular motions without applying too much pressure.

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3
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Repeat Daily

Do this daily every morning and evening for stronger teeth, a whiter smile, and fresher breath.

100% Fluoride-Free

Smile-Restoring Toothpaste

100% Fluoride-Free

Smile-Restoring Toothpaste

100% Fluoride-Free

Smile-Restoring Toothpaste

100% Fluoride-Free

Smile-Restoring Toothpaste

100% Fluoride-Free

Smile-Restoring Toothpaste

Satisfaction Guaranteed With WellaWhite

Opt for Safe & Effective Oral Care Today

People love WellaWhite for its powerful yet gentle oral care. With the advanced enamel-restoring formula, it’s the easiest way to achieve a healthier, whiter smile.

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Mark
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I used to carry mints everywhere because no matter how much I brushed, my breath didn’t stay fresh. Since switching to WellaWhite I don’t even think about it anymore! My breath stays minty for hours and my mouth actually feels clean instead of just fresh for an hour or 2. It’s a total confidence booster!!!
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Bianca
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Most toothpaste brands leave my gums feeling sore, and I finally figured out it’s because of the SLS. That foamy ingredient irritates my mouth but it’s in almost every major brand. When I found WellaWhite toothpaste I was so relieved to see it’s SLS-free. It still gives a great clean without the irritation! My gums feel healthier. I’ll never go back to the old brands.
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Sonya
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Brushing my teeth used to be a painful experience and don’t even get me started on cold drinks or hot coffee. Everything triggered my sensitivity!! I had given up on whitening toothpastes because they made it worse. But this brand is different! My teeth feel stronger and i can finally enjoy my favorite foods without that sharp pain.

Advanced Oral Care at Home

No Other Product Compares

WellaWhite gives you everything you need for a healthier smile without damaging your teeth. It strengthens enamel, removes plaque, and eliminates bad breath.  

Comparing Our Product To The Competition
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Other

Other

Fluoride-Free & Non-Toxic
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Hydroxyapatite for Enamel Repair
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Instant Whitening Effect
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Plaque & Bacteria Removal
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Gentle on Sensitive Teeth & Gums
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SLS-Free (No Harsh Foaming Agents)
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Long-Lasting Freshness
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Real People. Real Results.

Check out these reviews from happy WellaWhite customers around the world!

4.7

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1,888 reviews

1 WellaWhite
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2 WellaWhite
4
3 WellaWhite
14
4 WellaWhite
736
5 WellaWhite
1,134

97% of reviewers would recommend this product to a friend

Satisfaction
Quality
Results
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Jake P.
WellaWhite image Verified customer
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3 days ago

WellaWhite image I recommend this product
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3 days ago

No more canker sores

i get canker sores like ALL the time and my dentist said it might be from my toothpaste. switched to this n haven’t had one since. 10/10 recommend!!

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35
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Amanda K.
WellaWhite image Verified customer
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4 days ago

WellaWhite image I recommend this product
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4 days ago

Actually dissolves when brushing

Some toothpastes leave like a weird film or don’t rinse off fully?? But not this one. It foams just enough and rinses clean. Small thing but it makes a whole lot of difference.

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5
0
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Rebecca W.
WellaWhite image Verified customer
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6 days ago

WellaWhite image I recommend this product
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6 days ago

Safe for my kids too

I was tired of my kids swallowing fluoride and me worrying about it. Finally found a toothpaste thats safe for them and actually works for me too. No more buying separate ones this does it all.

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8
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Ourea N.
WellaWhite image Verified customer
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9 days ago

WellaWhite image I recommend this product
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9 days ago

No more painful sensitivity

dk why every other toothpaste made my teeth feel like they were gonna fall out but this one is different. like actually different. my sensitivity is gone after just a couple weeks and i can finally drink iced coffee again without wincing. this stuff is magic.!

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14
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Justin B.
WellaWhite image Verified customer
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9 days ago

WellaWhite image I recommend this product
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9 days ago

Fluoride free but actually works

Been looking for a toothpaste without fluoride but tbh most of them suck… they just don’t clean right. But this one?? My teeth feel cleaner than ever and i love that it uses hydroxy…whatever its called 😂my dentist even said my enamel looks great now.

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More Happy Customers

See what our customers are saying!

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My husband and I both love it

Finding a toothpaste that both me and my husband like has been a struggle. he wants something that actually cleans well and fights plaque, i want something fluoride-free and gentle on my sensitive teeth. wellawhite is the first toothpaste that does both. my teeth feel stronger, his feel cleaner, and we don’t have to buy two different brands anymore. seriously so happy we found this <3

Andrea T.

WellaWhite image Verified customer
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Fresh breath that actually lasts

I’ve always struggled with bad breath even though i brush and floss regularly. No matter what i used, my breath would start to smell bad again within an hour but Wellawhite actually changed that. My breath stays fresh for so much longer and my mouth feels clean instead of just temporarily minty. Even after eating i don’t feel like i need to chew gum or pop a mint immediately. Definitely recommending this!

Zack H.

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Finally a toothpaste that doesn’t burn

I swear every toothpaste i used before this made my mouth burn or feel weird after brushing. Idk if it was the chemicals or the foaming stuff but it was always uncomfortable. but wellawhite?? Totally different. No burning or no weird aftertaste just fresh and clean. I love that it’s gentle but still actually cleans my teeth so well. my gums don’t feel irritated anymore either which is a HUGE win for me. definitely sticking with this one for the long run.

Elena R.

WellaWhite image Verified customer
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Natural and Fresh

Was looking for something without fluoride and this one exceeded my expectations. My mouth feels super clean, and I love that the ingredients are actually pronounceable.

Lila G.

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Finally, a Toothpaste I Trust

Switched to fluoride-free for health reasons and tried a few brands that just didn’t leave me feeling clean. This one hits different—fresh breath, no weird residue, and no sketchy chemicals.

Ethan V.

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Doesn’t Burn, Still Cleans

Some natural toothpastes barely foam and feel like paste. Not this one. It foams just enough, cleans well, and my mouth doesn’t feel dry afterward. Big win.

Tara W.

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Tastes So Good

Honestly didn’t expect it to taste this fresh. Most fluoride-free stuff tastes like clay, but this one is really pleasant. My breath stays fresh for hours!

Naomi R.

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No Sensitivity, Finally

My teeth are super sensitive and I was told to avoid fluoride. This toothpaste is gentle but still gets rid of buildup. No stinging, no aftertaste, just clean.

Chris D.

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Rated 4.7 – Showing our 4 & 5 star reviews.
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“WellaWhite Was Rated As The Best Fluoride-Free Toothpaste Of 2025”
- Dentalcare.reviews
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Meet Our Dental Health Expert

One of the biggest issues I see with my patients is enamel erosion and sensitivity, often caused by harsh whitening toothpaste. Others worry about fluoride exposure but struggle to find a fluoride-free option that actually works. WellaWhite is the perfect solution for strengthening enamel with hydroxyapatite. It’s a proven alternative to fluoride, which gently removes plaque and keeps teeth healthy. I recommend it to anyone looking for a safer, more effective way to protect their smile.

- Dr. Leon Herrera

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Frequently Asked Questions

How does WellaWhite strengthen enamel without fluoride?

Does WellaWhite help with tooth sensitivity?

Does WellaWhite contain harsh foaming agents?

Is WellaWhite safe for children?

How often should I use WellaWhite to see results?

Are there any side effects of using fluoride-free toothpaste?

Is fluoride-free toothpaste recommended by dentists?

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AMERICA’s #1 Rated Fluoride-Free Toothpaste

UP TO 70% OFF FOR A LIMITED TIME ONLY!

This limited-time deal is in high demand and stock keeps selling out.

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ENAMEL-RESTORING FORMULA

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EXTRA STRONG PLAQUE DEFENSE

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ADVANCED WHITENING

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WellaWhite image 4.7 | 1,888 Customer Reviews 4.7
WellaWhite - Gentle & Effective Oral Care
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